How to Gather Information About Your Customers

For some people the hardest part about launching their product is getting out there and talking to potential customers.  This phase may intimidate you because there’s a fear that what you’re putting out there may not resonate.  You may also not know who to reach out to in order to get the feedback you’re looking for. This is where many would-be entrepreneurs stop.  But getting out there is easier than you might think, and once you do it a few times it will become easier.  There are a couple of approaches that can be used:

  • Industry/in person events:this is probably the best way to get feedback – go out and talk to people. Whether it is industry events or approaching customers directly, the ability to allow the conversation to flow and lead the discussion to discover more about your customer is second to none. Go into the conversation with curiosity and you’ll find that people are willing to share a lot of information.
  • Surveys:When your customers are not easily found, or perhaps you’re uncomfortable with the in-person approach, a survey can be a good alternative. While not as interactive, a survey can still provide insights that you may not get in an in-person conversation as people might not be as open as with an anonymous survey. Survey Monkeyis a free survey tool that does the trick.  Writing a good survey is critical to ensuring you don’t lead people to provide the answers you want.  This link provides some good advice.

Written by Andreas Zapletal  on behalf of  Open People Network

This article is part of a 4 part series, check out Creating your Value Proposition, Identifying What Your Customer Needs to Do and Identifying your customer’s pains and gains.

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